Why Creative Audio Commercials Should Matter
Your audience wants to be entertained and they will pay attention when they know something is about to happen that will make them laugh, make them cry, make them think and get them talking.
Kim Kaplan’s experience as an entrepreneur has led her to the successes she continues to build on today. As a young mother who manufactured and marketed her own product to her thirty-year career in radio as an on-air personality and production manager, Kim used her entrepreneurial and broadcasting skills to start her own company, Kim Kaplan Productions in 2003 where she continues to provide clients with high quality audio and video products and services. She is currently fulfilling her dream of filmmaking, partnering with her longtime friend Sally Forcier (Forcier Casting and Productions) launching Wild Filly Films, LLC., a woman owned feature film and documentary production company where she co-wrote her first screenplay currently in development.
Kim is an award-winning voice actor, and was a morning show radio personality in the Northern and Central California markets for more than 15 years. She has worked with businesses and non-profits in many different capacities; as a product endorser, commercial copywriter, video director and podcast host and producer as well as making hundreds of personal appearances for companies and organizations throughout her career. She is also an accomplished equestrian, taking annual trips traveling on horseback on the trails of the High Sierras, a tradition that she has endeavored for more than 40 years, which is highlighted in a documentary currently in production with Wild Filly Films, LLC.
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"Radio is truly the theater of the mind. The listener constructs the sets, colors them from his own palette, and sculpts and costumes the characters who perform in them."
Mercedes McCambridge
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Your audience wants to be entertained and they will pay attention when they know something is about to happen that will make them laugh, make them cry, make them think and get them talking.
Wondering what a voiceover coaching session with Kim Kaplan might be like? Listen in as Kim works with Quinn who is ready to dive a little deeper into her voiceover journey in the Off Script Podcast.
What makes a radio spot successful depends on many variables. What’s the objective? What do you want the listener to do? You want them to engage.
Rocklin, California USA