
Why Creative Audio Commercials Should Matter
Your audience wants to be entertained and they will pay attention when they know something is about to happen that will make them laugh, make them cry, make them think and get them talking.
With more than twenty years of experience in the radio broadcasting industry, seven years as a manufacturer for a product she designed and marketed, and over fifteen years as creative director for Kim Kaplan Productions, Kim has worked with local and national clients, non-profits and radio groups in many different capacities, including morning and afternoon radio personality, audio production manager, producer, voice over artist and coach, commercial copywriter, consultant and client creative strategist as well as making hundreds of personal appearances for companies and organizations, promoting their businesses, products and services.
Kim’s on-air experience, combined with her creative talents has made her a valuable source for clients looking for high quality, creative and successful audio commercials. As a creative strategist, her knowledge of how to use audio creative effectively has helped radio groups and ad executives retain clients and increase their on-air budgets, giving clients bigger opportunities to succeed with their radio advertising.
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"Radio is truly the theater of the mind. The listener constructs the sets, colors them from his own palette, and sculpts and costumes the characters who perform in them."
Mercedes McCambridge

Professional, reliable voiceover services for local, regional and national brands.

Script development and audio production that gets attention.

Using audio creative effectively, building audio brand campaigns that work.
Get all the latest updates from the “Off Script” blog and podcast in your inbox.

Your audience wants to be entertained and they will pay attention when they know something is about to happen that will make them laugh, make them cry, make them think and get them talking.

Wondering what a voiceover coaching session with Kim Kaplan might be like? Listen in as Kim works with Quinn who is ready to dive a little deeper into her voiceover journey in the Off Script Podcast.

What makes a radio spot successful depends on many variables. What’s the objective? What do you want the listener to do? You want them to engage.
Rocklin, California USA