Why Creative Audio Commercials Should Matter
Your audience wants to be entertained and they will pay attention when they know something is about to happen that will make them laugh, make them cry, make them think and get them talking.
Episode 2: Quinn’s Coaching Session
Wondering what a voiceover coaching session with Kim Kaplan might be like? Listen in as Kim works with Quinn who is ready to dive a little deeper into her voiceover journey in the Off Script Podcast.
The #1 Thing Every Radio Commercial Needs to be Successful
What makes a radio spot successful depends on many variables. What’s the objective? What do you want the listener to do? You want them to engage.
Episode 1: Welcome to Going Off-Script
Meet your host Kim Kaplan during this quick introduction to Going Off-Script.
Ten Things to Remember When Creating Your Audio Spot
Here are a few tips on how to educate your client on the"Why " behind creative, as well as simple things to keep in mind when writing copy, and what not to put in your audio spots. These tips and suggestions are designed to help you write and produce audio spots that are creative, effective and memorable, and to help navigate your way when dealing with a client who thinks they know better.